SocialItaliani: Boost Your Online Presence in Italy

Known as the “cradle of Western civilization” and for its rich cultural heritage, it’s no surprise that Italy is home to a large number of online shoppers. The country is also a hub where digital marketing has seamlessly become part of daily life. This makes the market a prime target for U.S. SMEs looking to expand their reach across the globe.

With around 44 million regular online users, Italy has embraced the power of social media and e-commerce. In addition to Facebook, TuttoYouTube, Instagram, and TikTok are among the most popular platforms. Many retailers and online marketplaces have synchronized their e-shops with these platforms in order to provide consumers with an even more convenient shopping experience.

our Guide to YouTube in Italy: TuttoYouTube’s Expertise

The 59-year-old owner of An Megastore, Angela, has managed to garner an enormous online following for her funny, pithy videos. In each clip, customers – ranging from foreign tourists to locals – approach her with their problems and she offers them solutions in her signature down-to-earth manner. Her popularity could be interpreted as a reaction to ongoing racism and xenophobia in the country, particularly in light of the COVID-19 pandemic that saw a number of well-known TV shows roundly condemned for their anti-Chinese content.

With her wits and charm, it seems that there’s no stopping Angela and her An Megastore. Although rumours have swirled of friction between her and the agency behind the videos (Enne Agency), Christian has denounced them as false and said that the pair are maintaining their professional relationship.